At the foot of the Swartberg Mountains, Cerasus Farm was established in 2006. Nestled in the shadows of some of the highest mountain peaks in the Western Cape. It quenches its thirst from the melting snow of these mountains.
Owner Johan Furstenberg, fellow director PG van de Merwe and General Manager Andre Mouton, are responsible for the management of this production unit.
They are supported by operational managers in production administration and packing, who together ensure that the handling of the produce is closely supervised from orchard to market.
The Cerasus fruit season starts in November with Apricots and ends in May with pomegranates.
To prolong their fruit season, they skillfully use the different soil types and slopes for management and timing for each orchard harvested.
Cerasus manage the farm as a business and believe not to remain locked in the old methods but to innovate, understand and supply the right markets and keep a sustainable competitive edge over other businesses.
Cerasus Fruit Packers was established in 2016 and equipped with a new 16 drop electronic weight sizer for optimization of production and fruit handling. The packhouse and Cooling facilities are managed by Jacques Smit.
The farm constantly works towards a more sustainable and serene agricultural and business environment while building and sustaining relationships.
Cerasus forms part of the Hoeko irrigation scheme and water from the melting snow is collected in storage dams during winter for irrigation purposes. 80% of irrigation is done by means of natural gravitation, resulting in a dramatic decrease in electricity usage.
Cerasus is passionate about their business culture and its mission remains positive to inspire others.