Kalos Farming (Pty) Ltd
Daniël Goosen is part of the fifth generation of Goosens farming on the original Waboomsrivier farm, on which the town of Prince Alfred’s Hamlet, Ceres originated. After two generations, the farms were split between brothers and the part he currently farms, became Bo-Jagerskraal (later renamed Waboomskraal). His father, Gerhard Goosen farmed on this property since 1968, but after his sudden death in 1991, Daniël took over the reigns. Since 2000 he expanded the business by buying Jakkalsnek, a grain, cattle and fruit production unit, as well as Perdefontein, that specialize in fruit and onion seedlings. Today these three production units form Kalos Farming (Pty) Ltd.
In 2009 a Stone Fruit packhouse, with cooling facilities, was built on Perdefontein. This facility handles the packing of all Stone Fruit from the different units.
The farm also has a herd of 250 cattle and a drying plant that processes 900 tons of Pears and Apricots.
Daniël and his wife Lilian, build their success on faith and a social and environmental responsibility that forms a strong and stable foundation for their business. In the spirit of empowering their workers, they helped their staff to become majority shareholders in the farm Eendvoëlvlei, that Daniël bought with three other growers in 2006 in the Ceres valley. The business pays yearly dividends to the shareholders and has enabled Arrie Matthys, one of their key staff members, to gain valuable managerial skills as Director of Eendvoëlvlei.
Kalos Farming further ensures the well-being of their staff by encouraging valuable skills training, ensuring safe and secure housing, and providing day care for the children of their workers. Their community hall is always available to the staff for various occasions. With the grant of interest free loans they assist their workers to acquire property and vehicles.
They believe in an open, approachable management style that enables good communication, and they further promote this through a very active workers committee. Daniël believes his faith, his passion for farming, and the investment he makes in creating a positive working environment, are the keys to his success.